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ѧ????רҵ????ѧϰƽ̨????ǰ??λ?ã?ѧ???? > ũѧ???? > ??ҵ????

狗万manbet官网vinbet浩博网址是什么

ʱ?䣺2019-07-26 ??Դ????????ó ???ߣ???ˬ,?????,???? ??????????4325??

????ժ    Ҫ????Ʒ?ƻ?ս??????Ӧ?г????ý?һ????չ??Ҫ?󡣶??ڴ?ͳ???ֲ?Ʒ??˵, Ʒ?ƻ?????????ũ???Ĵ???????, ?ֿɱ?????ܹ?ʣ, ?Լ??ƶ???ͳ?ֲ?Ʒ?IJ?ҵ??????????????Ϊ??ҵ??ʡ, ??ͳ?ֲ?Ʒ??ȫ??ռ??????Ҫ??λ, ??Ʒ????ʶ????, ??????־??ƷƷ??ȱʧ;????Ʒ???ں?????;?Ļ???????ˮƽ?ϵ??ǵ?ǰ????ľ??Ʒ?ƻ????ڵ????⡣Ӧע?ص?һƷ?ƹ???;??ǿ?г?????, ǿ??Ʒ????ʶ;???ù????ط???ͷ??ҵʾ??ЧӦ???Ʒ??֪????;???¼?????ũҵƷ?ƽ????????ӡ?

?????ؼ??ʣ???????ľ??; Ʒ?ƻ?; ?ط??Ļ?; ????????;

????Abstract????The branding strategy is to meet the requirements of further development of the market economy. For traditional forest products, branding is not only beneficial to farmers' income and income, but also avoids overcapacity and promotes industrial upgrading of traditional forest products. As a forestry province, Heilongjiang has occupied an important position in the country, but its production scale is relatively scattered. The brand building of traditional forest products is still in its infancy. Taking the black fungus in Yichun City of Heilongjiang Province as an example, according to the actual data of interviews and actual research, aiming at the development status and characteristics of Yichun black fungus, the corresponding countermeasures for forest product brand construction are proposed.

????Keyword????Yichun fungus; branding; local culture; e-commerce;

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??????ͳ??ũҵ?????Сũ????˼????Ȼ?ڻ???ũ???и???ٹ?, ?ִ?Ʒ????ʶ??Ա?????[1]??Ȼ????ľ????Ʒ????????????ģ?ϴ?, Ȼ??????????С??ģ????Ϊ??, û??????ȫ????֪??Ʒ??, ũ???????ڶ????ϻ?ȡ????Ȩ, ?????????ľ???????л?ȡ?ϴ????档?Ӿ??÷???????ֲ?ƷƷ?ƴ????ľ??鿴, ??Ϊ???й?ģ, ????Ʒ??, ??ģ֧??Ʒ?ơ?[2]??????һЩǷ????????????????, ?ֲ?Ʒ??ģ??С, Ʒ?ƺ???, ũ????ӪҲ??Ϊ??ɢ, ????????С??ģ??ɢ??Ӫ????״, ʹ???????ֲ?Ʒ?ڵ???Ͳ?ҵ?????涼??????Դ??ɢ???ڷָ??????, ?????γɺ???, ?????γ?Ʒ??֪????, ??????????Ŀǰ?????ڵ???ũ????Ӫ״̬, ?????ɱ?ƫ??, ?????????????г???????, ????Ч?治??, ????Ӱ??????Ϊ?????ߵ???ҵ??ũ????????, ???ֲ?Ʒ??Ʒ?ƻ??ƹ???????˸???Ч????

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???????ڻ???ũ???Ļ??̶Ⱥͼ???ˮƽ??????, Ӱ????ľ????ҵ?ķ?չ, ???һ???ũ???Ƶ?????, Ҳ??????????ũ????ľ???????????еĻ???Ȩ, ??ҲӰ?쵽ľ??Ʒ?Ʒ????????Ĵ???, Ҳ?ǵ???Ʒ?Ʋ?Ʒ????Ʒ?ʵ?, ?г???????????ԭ?򡣺?????ʡ?ڰ䲼????????ʡ??ҵ??ҵ??չ?滮????, ??????Ʒ?ƻ?ս????ȡ??һ???ij?Ч, ??????Ҫ??һ????ʵʩƷ?ƻ?ս?ԵĴ?ʩ, ???ƽ?Ʒ?ƻ?????Ľ??̡?

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??????ν?ĵ?һƷ??ս??, ??ʹ??һ??Ʒ??Ӧ?ŵ?һƷ?ƵIJ??ԡ?Ŀǰ, ľ??Ʒ?Ƶķ?չ?д??ڳ????׶?, û?н????????ձ???ͬ??Ʒ?ơ????????һ?׶ε???Ҫ???????ڹ?????Ϊ?????????ձ???ܵ?Ʒ??, ????Ҫ??????ϸ???г???׼ȷ??λ, ????, ???¿???????ɿڿ??ֵľ?????, ??Ŀ???г?????????ȷ??ϸ??, ??????????׼ȷ??λ????????????, ???ٵĶ???һ????Ⱥ?????Ҫ??????Ӧ, ?Ӷ???????ռ?г?????????ľ?????Գ???????䱣????Ч?ý?Ŀ???г???λ????????Ⱥ?塣???, ??ҵӦ???ع?ע?ڲ??춨??, ??ͬ???????????ǰ????, ???ù˿͵ĸ?֪??ֵ?IJ?ͬ, ????ͬ?IJ?Ʒ??????ͬ?ļ۸?????, ??????Ⱥ?????????????????ѵ???, ??ȫ????ͨ??????װ???ֶ??????ⷽ??Ĺ˿?, ?????ڵ?????????˵, ?Լ۸?ĸ?֪??Ϊ????һЩ, ???????ɢװ??????ģʽ?????????????, ?????????ն˵?????????????Ϊ????????????е??ն?, Ӧ?ø??????????ӡ?????????Ŀ??, ???Ѳ???Ŀ?ġ???ҵҪ?????????ն˵İѿ?, ???????̽????????õ???ҵ????ϵ, ?γ????Ƶ?????????, ???????ȶ??ľ???????, ʹ??ҵ?ĵ?һƷ?Ƶõ????÷?չ??

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????ʵʩƷ??ս?Ե??Ⱦ?????????ũ??Ҫ???γ?Ʒ????ʶ, ??ΪƷ?Ƶı?????ά??, ?????????г??Ĺ???, Ҫ??ũ???͸??廧Ҳ????Ʒ?Ƶ???Ҫ??, ?????????ֲ?Ʒ??׼???????????ƹ?, Ҫ??˼??????ũ????ͬƷ?ƴ??????洦??[4]??????Ϊȱ????Ӫ????ȥά??Ʒ?ƶ?ʹƷ??????, ͬʱҲҪŬ???????̱?ע?Ṥ??, ԭ??????֤????????????????һ??????ľ??Ʒ?ơ?Ҫ???????İ????¶?????ǿ??Ʒ?ƽ??д???, ????Ʒ?ƹ???, ͳһ??׼??ͳһ??ʶ??ͳһ??װ??ͳһ????, ?Խ?ǿ??????ЧӦ?ƶ???ҵ??????ǰ??չ??????????Ʒ?Ƶ??ƹ?ͱ???, ????Ӧ??ǿľ??Ʒ?Ʊ?????????????????г??ϳ??ĸ??ּ?ðα?Ӳ?Ʒ, ????ũҵ????ҲҪ?Ӽӿ??ֲ?Ʒ??׼?????衢?ٽ???ģ????????ǿ??????????????????????ϵ????ǿƷ?????졢?ϸ??г???ܵȷ????????????Ǽ?ǿ???????罨?衣????ʵʩƷ??ս?Եij?ͨ?ķ?????????ͨ????չ?ֹ???Ʒ????????, ??һ?????????ľ??Ʒ?Ƶ??г?֪???ȡ?[5]????, ????ľ??Ӧ????????ȫ???Խ??׻?չ????IJ????, ??һ?????????ľ?????г?֪????, ????????ø??ֵ?????ý??, ??????????????ǰ????Ļ???, ?????????һЩ?????ʽϸߵĻƽ?ʱ?䲥?Ź?档????????ִ?????ģʽ?ؿ?????????, ???Ի???????ͳ??н?????ϵ???ƹ?, ???佨??ũ???Խ????۹?ϵ??[6]

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????????Ӧ?????ȸ??????󸻵???????Ӫģʽ??????????Ҫ????????????ľ??Ʒ???е???ͷ??ҵ, ??????ͷ??ҵ?Ĵ???, ???г?Ϊ????, ?Լ?ͥ??ӪΪ????, ??????ľ???IJ?????һ?廯, ?????ϵ??ؿ???ҵ??, ???ľ???ĸ???ֵ??Ʒ?Ƽ?ֵ????ҵЭ??ǣͷ, ??ʹ??????ҵ???ȵ?λ?Ĵ?????ͷ??ҵͨ??Э?鷽ʽ, ?γ???ͷ??ҵ??Ⱥ, ?????ڷ?չ???ڵ?äĿ??????????չ, ?γ?Ʒ?ƺ???????ַ???Ʒ?ƹǸ???ҵ?ļ??ۡ??????ʾ??ЧӦ, ??????С??ҵ???????ʺ?????ˮƽ?????, ?????????Լ???Ʒ?ơ?[7]

????(??) ???¼?????ũҵƷ?ƽ?????????

????һ????????Ӧ??????Ӧ????“??????+”???ж?, ????????ũҵ??????, ?ӿ??ƽ??ֲ?Ʒ????????, ??չ?ǻ?ũҵ, Ҫ??ת?䴫ͳ?ֲ?Ʒ??չ??ʽ????Ҫ;???۽??ڷ?չ?ֲ?Ʒ??????????, ͨ??????????Խ??г?????, ?????ֲ?Ʒ??׼???͹?ģ??????, Χ???ֲ?Ʒ??ǰ?????С?????ȫ????, ??չ??Ʒ??׼???޶????ƹ?, ??????????ģ, ?ḻ?????ֲ?Ʒ??Դ????????????????ҵ??ͷ??ҵ????????Ӫ??ƽ̨, ??չ?ֲ?Ʒͬ??????ҵ??, ͬʱ?????ֲ?Ʒ?????ߡ??ֲ?Ʒ?????????????????????ƽ̨??ȶԽ?, ?????????????ϵ???????????IT֪?????̺????ƽ?ȫ??ũҵ?????ݽ???, ?????????ݹ???ƽ̨, ????????Ӳ????????????????Դ??ũҵ??Ȼ??Դ????֯??Ա??ϵ?ͻ??????????ݵȹ?????????Դ???衣??????ҵ??ҵ??????, ???????????Ͳɼ??????ϸ?Ҫ?󡣲??Ҷ???????ҵ??Ϣ??Դ??չ??ϴ???????????ͼ?ǿӦ?ù???, ??????????ԡ??????䷽ʩ?ʡ?ֲ???߲????ء?ũ?????ʹ????????Ͳ?????ũ???????ȡ????Ǹ?Ϊ??׼???Ŀ???????????, ???????????ʵIJ?Ʒ, ?????ڴ???Ʒ?ơ?

????Ʒ?ƻ?ս??????Ӧ?г????ý?һ????չ??Ҫ??[8]???ڴ?ͳ???ֲ?Ʒ??˵, Ʒ?ƻ?????????ũ???Ĵ???????, ?ֿɱ?????ܹ?ʣ, ?Լ??ƶ???ͳ?ֲ?Ʒ?IJ?ҵ??????Ϊ???????????, ???ݸ??????ʵ?????, ?????????????ɫ??Ʒ??, ???г?Ϊ????, ??ũҵ??????֯Ϊ????, ????????ͷ??ҵΪ?׵???ҵ????, ??ְ??պ???Ϣ???ij???, ????????Ʒ?ƽ????????ݻ??????Ľ??, ???õ?Ϊ??ͳ?ֲ?Ʒ???۷????????????߷?ֲ֮??, ͨ??Ʒ?ƻ?ս??, ʵ?־???Ч???????Ч?????󻯡?

?????ο?????

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????[3]???.??????ҵ?Ļ?????ҵƷ?ƽ????о?[J].??ҵ????????, 2014 (24) .
????[4]?????, ???.ũ??ƷƷ??Ӫ??????[J].????ũҵ??ѧѧ??:????ѧ??, 2003 (2) .
????[5]??????.ũ??ƷƷ??Ӫ??????̽??[J].ũ?徭??, 2004 (12) .
????[6]????.?ҹ?ũ??ƷƷ??Ӫ??????̽??[J].?ִ?ũҵ?Ƽ?, 2010 (12) .
????[7] ??־??, ???.????Ӧ????ʵʩ????ս???ƶ????÷?չ[EB/OL].?й???????????, 2009-09-27.
????[8]??????, ?޵Ƿ?, ????.??ɫũ??ƷƷ??Ӫ???????о?[J].ũҵ????, 2013 (12) .

    ??ˬ,?????,????.?ֲ?ƷƷ?ƻ?????????⼰?Բߡ?????????ľ??Ϊ??[J].??????ó,2019(08):1-2+6.
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